01 · Business Challenge

Bundled Risk Made Buyer Economics the Commercialization Problem

Buyers needed economic proof, clinical workflow fit and compelling proof to align internal financial, clinical, IT and procurement decision makers.

View market condition and evidence thresholds

02 · Mandate

Prove the Business Case Before Advancing the Next Gate

Leadership needed enough economic, clinical and operating evidence to decide whether the platform should advance to the next commercialization gate before further investment or enterprise deployment.

Mandate Criteria & Commercialization Pillars

03 · Work Addressed

Five Workstreams Connected Discovery to Executive Decision Gates

InteliGems led five workstreams.

View workstreams

04 · Accountable Review

Executive and Board Review Preserved Client Authority at Each Commercial Gate

Evidence did not convert into an automatic go decision. Executive team, CEO and board review governed whether the client advanced, refined, piloted or stopped, preserving client authority over each commitment.

SWIPE →

Commercialization decision sequenceFive sequential work streams connect market discovery, ROI proforma modeling, offer design and pricing, pipeline activation and channel diligence. Executive team and board-level review governed whether the client advanced, refined, piloted or stopped.1MarketdiscoveryVOC across 25+accounts2ROI proformamodelingCMS claims basedROI model3Offer design &pricingSubscription +warranty model4PipelineactivationCRM cadence &weekly reporting5Channel &partnershipDiligence &governanceEXECUTIVE DECISION GATE · Execs, CEO & Board ReviewADVANCE•REFINE•PILOT•STOP

05 · Operating Insight

Clinical Evidence Needed a Physician Champion to Become a Buying Decision

Commercialization required more than evidence. The buyer needed a defensible economic case, stakeholders willing to operationalize the solution in clinical workflows, and an internal physician champion capable of carrying the decision across finance, clinical, IT, procurement and executive decision-makers.

OPERATING INSIGHT 01 · ECONOMIC ALIGNMENT

Align episode savings with practice-side economics.

The model paired hospital episode savings with practice-side value instead of assuming one stakeholder captured all value.

OPERATING INSIGHT 02 · DATA TO ACTION

Turn recovery data into assigned clinical action.

The operating design assigned review ownership, alert thresholds and coordinator response so monitoring produced accountable action.

06 · Evidence & Results

Buyer-Specific Economics Established the Value Case

The $1.86M modeled net impact was the Primary Proof. Achieved beta adherence and fewer postoperative PT visits supported the clinical thesis as separate evidence classes.

$1.86M

Modeled net impact

PRIMARY PROOF · MODELED · 350% NET ROI · 1,407 EPISODES

75–83%

Patient exercise adherence

SUPPORTING EVIDENCE · ACHIEVED CLINICAL BETA

−30%

Post-op PT visits

SUPPORTING EVIDENCE · ACHIEVED CLINICAL BETA

View modeled financial bridge and assumptions

View evidence classification and supporting measures

View supporting clinical trial & economic benchmark detail

07 · Commercial Execution in Practice

The Operating Mechanics & Care Path Flow That Realized the Value Case

How InteliGems connected physical therapy workflows, automated CPT 97750 testing reports into the EMR, and de-risked enterprise purchasing gates across 25+ health systems.

Clinical Operating Model

Competitive & Reimbursement Context

Decision Tools & Board Scenarios

Enterprise Buying-Cycle Evidence

08 · Executive Relevance

Advance Only When Economics and Clinical Operations Justify the Next Commercialization Step

01 · Economic Proof

Does the buyer-specific value case withstand local assumptions?

02 · Operating Ownership

Who acts on the evidence, and what changes in workflow?

03 · Decision Gate

Is the evidence sufficient to pilot, invest, scale, redesign or stop?

View the full six-principle executive playbook

Bring the mandate

When important decisions need operating experience, get principal-led support.