Business Challenge

Improve data integrity and timeliness without adding clinician or patient friction or unnecessary site-participation risk.

Decision

Determine where digital capture created enough value to justify change, what should remain flexible and what had to be proven before scale.

Work Addressed

5 sites / 20 interviews; As-Is UML and To-Be journey design; 4 personas, 6 workflow phases, a 9-frame storyboard and field assumption testing.

Decision Outcome

Shift from a presumed universal tablet rollout to a hybrid, pilot-first, channel-separated model.

01 · Decision at Stake

A technology rollout was really an operating-model decision

The question was not simply whether digitization could create value. Leadership needed to know where digital capture could reduce repeated work without placing unnecessary adoption and site-participation risk inside the physician-patient encounter.

01

Where should digital capture move now?

Identify the workflows where digital collection could reduce repeated entry, correction burden or manual handling without disrupting the clinical interaction.

02

What should wait until proven?

Preserve flexibility where adoption risk was higher and require evidence on workflow fit, reconciliation and exception handling before broader commitment.

02 · What the Field Evidence Changed

Adoption risk and operating value were concentrated in different parts of the workflow

The fieldwork showed that a universal tablet model would place the highest-change burden inside the physician-patient interaction, while the clearest efficiency opportunity sat with the repeated entry and reconciliation work surrounding the encounter.

Field evidence

Provider-facing tablet entry created adoption and site-participation risk while coordinators saw value in reducing duplicate entry and reconciliation burden.

→
Executive insight

The participation risk and the efficiency opportunity were concentrated in different parts of the workflow.

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Decision rule

Digitize where it removes repeated work; preserve or stage interactions where participation risk outweighs the immediate operating benefit.

03 · Investment Decision

From presumed rollout to staged investment

Field evidence changed both the operating model and the sequence of investment.

What changed

01

Digitize selectively

Move digital capture first where it could remove repeated entry and manual handling.

02

Preserve higher-risk interactions

Keep flexibility where forced point-and-click entry could interfere with the clinical encounter or participation.

03

Prove before scale

Pilot or opt in first, retain paper where needed, and expand only where the operating value justified the adoption risk.

A

Before fieldwork

How should the proposed digital workflow be implemented?

B

After fieldwork

Where was digitization worth the adoption risk, what should remain flexible, and what had to be proven before broader investment?

04 · What Was Tested

The value came from disproving assumptions before scale

Across nine business-case assumptions, three were qualified, three disproven, and three remained inconclusive. The research covered 5 sites / 20 interviews and tested adoption, workflow, integration, workload, and transition assumptions before broader commitment.

Qualified

Digital collection could reduce duplicated entry

Direct digital entry had the potential to reduce data-entry effort, errors, and queries.

Disproven

Tablet adoption would be easy everywhere

The research found meaningful site and user variation, including a need to retain paper support during transition.

Inconclusive

Digital entry alone would shorten correction cycles

The research did not establish that the interface change by itself would produce the correction outcome.

Additional operating evidence

15–30 minutes

Routine follow-up form completion averaged about 15 minutes and could rise to about 30 minutes when patient status changed.

2–30 days

Targeted adverse-event processing could span 2 to 30 days across a higher-burden exception path.

Up to 6 months

Historical query and correction backlogs could remain unresolved long after the original visit.

View the 5 Whys behind the channel decision

View the operating model and six-phase workflow

05 · Executive Relevance

The highest-value digital strategy may be the one that digitizes less

The transferable lesson is not about tablets. It is to separate where digital change creates operating value from where it creates adoption risk before committing the technology path.

Governing Thought

Do not maximize digitization. Sequence it around operating value and adoption risk.

Field evidence can determine where broader investment should proceed, where it should be staged, and where it should wait for proof.

Value vs. Risk
Separate operating burden from change burden

Do not assume the role absorbing the most digital change is the role carrying the largest operating burden.

Capital Sequence
Treat workflow design as an investment decision

Fund the workflow changes with the clearest operating value first; stage higher-risk interactions until the evidence supports broader commitment.

Proof Before Scale
Test the operating model before universal rollout

Pilot adoption, workload, data quality, reconciliation, and exception handling before scaling one workflow across different sites and roles.

Later Public Evidence

Later public evidence aligned with the channel-separation logic

232

Actual study enrollment

Clinical anchor

Recruitment occurred at a routine registry clinical encounter

Patient-owned

Reporting used the participant’s smartphone, tablet, or computer

Scheduled

Patient assessments continued after registration on an automated schedule

Why it matters: the later model kept the registry visit as the clinical anchor while moving suitable longitudinal reporting to patient-owned devices - the same broad logic of placing digital interaction where it better fit the work.

Evidence boundary: This later public study is supporting context, not a measured outcome caused by the advisory engagement. The public record does not establish an app adoption, completion, retention, physician-burden, or workload-reduction rate.

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